Marketing Strategy of Cheesy Pizza Company-Myassignmenthelp.com

Question: Cheesy Pizza Company is preparing to enter the Singapore and Hong Kong markets by opening ten outlets in each location in 2018. You have been hired as a HR consultant to advise the company on the rewards system it should put in place to ensure its management team and employees are appropriately motivated and rewarded. You have been given the following brief by Cheesy Pizza senior management: a. Present an overview to senior management on the objectives of reward systems and why it should pay careful attention to the design of the reward system. b.Develop a comprehensive overview of the factors that Cheesy Pizza should consider when designing and implementing a reward system for its Singapore or Hong Kong operation. Answer: Introduction Cheesy Pizza Company was established in the New York City to provide the foodies with thin crust of soft and chewy pizza at a reasonable price. They believe that the customers should always relish their food and that there should be no compromising with the quality. The crust that they provide with the pizza tastes like a soft bread stick at the end. In addition to that, the sauce is also good which complements the dough and cheese as well. They do not compromise on the quality or quantity of the food ingredients especially cheese (Shields et al. 2015). The specialty of the company is there hand- tossed pizza unlike many other pizza companies. There are four sizes available for the pizzas namely small, medium, large and extra large. The extra toppings of cheese and mayonnaise vary with the size of the pizza. They have both the system of take away as well as sit-n-eat. The Cheesy Pizza Company also presents the customers with a free delivery of pizza within a location of 1 km. During any kind of festivals and occasions, they attract the customers with by offering lucrative discounts on the food products (Armstrong and Taylor 2014). In their online order system they have introduced coupon codes and referral codes which also provide discounts with the addition of points. The company has been successfully running their business in various places around the world and currently they have decided to open 10 outlets in Singapore and Hong Kong in the year 2018. To become successful in the new locations the company has hired me as the HR consultant for giving suggestions on the reward system of the employees. The Cheesy Company believes that if the internal members of the organization are satisfied then only the customers will be glad with their service (Howard, Turban and Hurley 2016). Objectives of reward systems The main objective of reward system is to provide recognition to the employees in a fair and equitable manner. The reward system must be consistent to the values provided by the employees in the organization. The intention behind the introduction of reward system is to motivate the employees to continue working harder for achieving the strategic goals of the organization. There are many organizations that focus on the operational activities and finance management rather than paying attention to the reward system of the employees. They do the biggest mistake by considering reward system as a minor part of the total organizational structure. If the company underestimates the effect of reward system then the morale of the employees go down and it poses a negative impact on the overall organizational culture (Tangthong, Trimetsoontorn and Rojniruntikul 2014). There are list of objectives of the reward system in an organization which are as follows- To recognize the requirements, prime considerations and approaches for designing the perfect reward system To evaluate the effectiveness of Cheesy Pizza Companys reward system To find out the strengths and weaknesses of the reward system To provide suggestions for improving the current reward system With the implementation of a proper reward management system, the Cheesy Pizza Company will be able to drive the employees as per their desired behaviors. It will help in the reinforcement of the entire business strategy to ensure organizational success. The reward system must be in compliance with the contemporary standards and regulations. The reward system should be introduce keeping in mind the cost and it should increase the dedication of the employees for the organization and that will involve productivity, competitiveness and quality of work (Njanja et al. 2013). By adhering to the objectives of the reward system for the employees, Cheesy Pizza Company will be able to facilitate employee involvement in the new outlets of Singapore and Hong Kong. The company will be able to take part in the competitive run in the new locations because of the reward system. This system will offer tax- effective purchase of insurance and benefits and on the basis of this the desirable organizational values will be achieved (Terera and Ngirande 2014). Moreover there are other objectives linked to the new reward system. It will reward the employees in return of the service that they provide to the organization which leads the company towards success. It will attract the new talents, motivate and retain the existing employees. Thus a positive employment relationship will be developed which will support the development of a good performance culture. The Cheesy Pizza Company will be able to carry on with their good reputation of food products by introducing the reward system and flourish in the future years (Komelakis 2017). Designing reward system The human resources department designs the reward system for the employees to have a positive impact. The reward system is designed in addition to bonus, incentives and pay raise. Therefore the aim should be to create the reward system keeping in mind the strong employee performance and accomplishment through appreciation and honor. The Cheesy Pizza Company needs to create an atmosphere that will congratulate those employees who are consistently giving their best production for the development of the company as well as help the people in the community (Presslee, Vance and Webb 2013). For designing the reward system, there are certain points that have to be kept in mind by the Cheesy Pizza Company. These important factors are given below- Making a list of employee performance expectations for the organization: performance expectations involve the processes of maintaining contacts with the customers, getting their feedback and implementing the revised processes in the method of preparation for organizational development. The contribution of new and innovative ideas both from the customers as well as the employees and completion of the formalities for the new outlets in a timely manner. The human resource manager will review the employee performance expectation and make a list of the targeted goals to discuss during the annual evaluation of the employees (Samnani and Singh 2014). Conduct an employee survey to recognize the instances where the employees have surpassed the employee performance expectations: In the survey the employees of the Cheesy Pizza Company will be asked questions about situations when they as an individual or their colleagues have set an example that are worthy of appreciation. The survey questionnaire or interview will include questions about the kinds of rewards that would be accepted for their effort and hard work. The survey sample will be posted on the intranet of the organization and the employees will be sent an electronic copy via mail or distributed by hand (De Gieter and Hofmans 2015). Identifying the types of rewards that can be offered to the employees: The categories of rewards can vary from increase in pay or bonus and promotion to presenting certificate of achievement, throwing an annual office party or banquet for celebrating the achievement of the employees. Another way by which employee achievement can be celebrated is by gifting cards with the signature of every office employees or a congratulatory mail from the senior management (Nyberg, Pieper and Trevor 2016). Conduct an employee enhancement program by providing free art classes, yoga and meditation courses, monthly art, cultural or historical seminars and other such activities which will be enjoyed by the employees. The local business centers can be contacted in this respect for arranging the fun and entertainment activities on a monthly or weekly basis. Such kinds of entertainment programs will have positive impact on the life of the participating employees and in this way the Cheesy Pizza Company will be able to show their appreciation towards those who have contribute a great deal towards the success of the organization (Sykes, Venkatesh and Johnson 2014). Benefits of the reward system The Cheesy Pizza Company should pay a lot of attention towards the introduction of reward system for the success of their ten new outlets in 2018 in Singapore and Hong Kong. This is because reward system plays a part in the providing positive support to the employees of the organization and motivates them. The introduction of reward system will enable the manager of the organization to create and retain a good relationship with the employees which will be trustworthy. Rewards both tangible or in the form of appreciation make the employees happy and satisfied and it acts as a remedy to make them work better for the organization. The strategy of reward system by the management is well related to inherent motivation. The system of rewards and recognition can be used as tools for not only motivating the employees to gain netter outcome but also to develop their overall job skills. With the designing of reward system at the Cheesy Pizza Company the pay will be higher n the challenging tas ks than the normal tasks (Deepa, Palaniswamy and Kuppusamy 2014). The Cheesy pizza Company can introduce the total reward system in their new outlets which will be helpful for communicating the complete assessment employment to the respective teams. Moreover, the total rewards system will be able to compel indulgence, preservation and progress the total business outcomes of the organization. Total reward systems will not be a once- in- a- year event but it will be a continuous approach. The benefits associated with the total reward systems are as follows- Increase in the involvement and engagement of the employees Lesser intentional quits Increased retention Indulge the employees families as well (Mowday, Porter and Steers 2013) The involvement of the family members and providing them with the benefits is an additional service that will be gladly accepted by the members of the organization. There are other advantages of the total reward system which will be beneficial for the employees and they will actively and voluntarily participate in the organizational activities (Bustamam, Teng and Abdullah 2014). It will be a one- time project for managing the human resources of the organization: The Cheesy Pizza Company will be able to prevent the investment of time and money in the tedious work of planning for the reward system every single time. Rather they will have to prepare the roll- out of the total reward system only once. The HR department need not have to waste their time in redesigning the reward system every time whereas they can focus on other priorities (Trompenaars and van den Bergh 2016). It is cost effective: It is less expensive because the system only requires some work from the HR desk as compared to the traditional reward system that prevailed in the company (Miller 2015). Access to powerful analytics: There is scope for the company to integrate projecting analytics for the employees of what the total reward system will look like in the coming years (Zabeen, Wei and Lu 2016). Important factors for consideration With the introduction of total reward system in the Cheesy Pizza Company significant advantages can be noted down in terms of success for the new outlets. The employees will be able to visualize their total value of working in the organization. Again it enhances communication by taking an ongoing and consistent approach rather than a yearly one (Sims 2014). However there are certain factors which are important to consider before making the leap of faith. Following are the important factors which can be taken into concern- Size of the company: As the Cheesy Pizza Company has not yet been introduced in Singapore and Hong Kong therefore it will require few logistics which would not have been so in an existing large scale organization (Navaresse et al. 2014). Global vs. local: As there a number of variables in the total rewards system such as the definite perks dependent on the locations, it might be challenging to make a total rewards program for the company, but it is not impossible. It only requires some refining and tactical planning along with language differentiation (Orr and Orr 2014). Content: It is important for the Cheesy Pizza Company to make proper selection about what to include in the reward system. It depends on the company that whether the content will be broad or specific and should make use of available information for the employees (McCabe 2016). Features: The Cheesy Pizza Company has to analyze what exactly they need in their total rewards system. It is very important to have prior knowledge of the requirements before finding a vendor to provide those (Aarons et al. 2014). Audience differentiation: The total reward system is important to make available to all the internal members and associates of the organization. With the help of this new system the employees will be able to have a clear idea of their customers and their basic needs from the food that they are getting. But the company will make categorization in terms of the accessibility to employees as in all the information will be segregated and conveyed to the employees depending on their job role (He, Zha and Li 2013). Teams/ resources: Rolling out the time of the total reward system, it must be ensured that there is a strong bond between the HR, marketing and communications. HR software vendors: The vendor must be chosen properly who will be able to fulfill the requirements of the company. The demos of the products and services will need to be reviewed for helping in the decision making process (Orr and Orr 2014). Above mentioned are the important factors for consideration before implementing the total reward system in the Cheesy Pizza Company. The factors will play a significant role in the successful opening of the company outlets in the new locations. With the new system of rewards for the employees they will be motivated to go and work in other foreign location for the extra perks that they will get. Effectiveness of total reward system With an expanding body of evidence the effectiveness of reward system can be measured as well as improved. The practice of reward system has some significant benefits and effectiveness for the employees as well as the employers in the ever- more knowledge and service- based economy. The three set of HR skills are associated with the effectiveness of the reward system. One, increases skills; two, encourages employees; and three, acts as motivational factors for the employees. In all these three areas increase in pay, rewards, incentives and bonuses play an important role (Navaresse et al. 2014). Those practices which build up skills, abilities and motivation also include the schemes of competence based pay and team rewards. These, in turn are associated with a better organizational performance in the food and beverage sector. With respect to employee involvement and the performance of the company towards serving the customers, the employees are always influenced by the reward practices such as recognition awards and variable pay (Miller 2015). To rise above the competitors in Singapore and Hong Kong, the Cheesy Pizza Company need to make investments in paying incentives to staffs and employees along with extensive training and benefits in the popular sector of food and beverage. There are two facets of the adoption of the reward system. If the Cheesy Pizza Company can successfully implement the system then it will not take much them to spread their business in the new locations and without taking much time. On the contrary, if they fail to make use of the reward system then there is high chance that their market share will be taken away by some other company in the same sector (Zabeen, Wei and Lu 2016). The effectiveness of the reward system can be best described with the help of the following diagram. Fig: A framework of reward effectiveness Source: (Mowday, Porter and Steers 2013) In the case of the Cheesy Pizza Company, the rewards system for the employees will help in attracting the employees as that will include their salary hike, payment of incentives, bonus, benefits and opportunities for employee growth such as extra training and professional progress. The new system will provide several advantages for the company especially in the critical situation when the managers need to maintain a good relationship with the employees (Komelakis 2017). There are four parts associated with the effectiveness of the total reward system. These four parts are employee retention, employee performance, controllable expenses and program administration. The total reward system is a guide for the company to show the employees various ways in which they will be benefitted by being a part of the Cheesy Pizza Company. It will also provide direct incentives for the employees. Moreover the company will be able to make accurate estimates of the budgets allocated and get the advantage of centralized administration in every concerns related to the employees (Trompenaars and van den Bergh 2016). Conclusion From the overall scenario of the Cheesy Pizza Company and their plan to open ten new outlets in 2018 in Singapore and Hon Kong, it can be suggested that they should make use of the total reward system. At the crucial point of expanding the business to international boundaries the company should not compromise on the important factors such as the employees. The employees are considered as bricks and cement in the mansion of the organization. If they are not taken care of in the right time then the company might lose on their assets. The total reward system must be adopted by the companies as they have changed the dynamics of the overall business arena. By introducing reward system among the employees and their family members as well, the company will be able to increase their business output and also retain their talented workforce. The company will only gain long term profit by investing in the rewards and recognition of the employees. The meaning of rewards and benefits differ from one organization to another. Moreover the designing of reward system also needs careful planning to avoid future failure. A number of important factors have been discussed in the course of this assignment which needs to be considered before revising the employee reward syste References Aarons, G.A., Ehrhart, M.G., Farahnak, L.R. and Sklar, M., 2014. Aligning leadership across systems and organizations to develop a strategic climate for evidence-based practice implementation.Annual Review of Public Health,35. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. 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